Dallas,TX - February 7, 2012 - Black Box
Intelligence™(BBI), the leading provider of financial and market
data for the restaurant industry, tracking 73 distinct brands, over
12,000 units and reporting weekly in 107 DMAs, announced today the
release of a ground breaking iteration of the weekly traffic
dashboard, Transaction Compass. The comprehensive Sales
Intelligence™ suite now includes a dashboard that allows the user
to layer sales, traffic, and check averages (in both dollars and
percent figures), within the same view, and compare the results to
the benchmarks of a competitive segment.
Wally Doolin, Chairman and Founder of BBI, commented on the
announcement saying, "There is a need among restaurant operators to
be able to not only see how their own traffic counts and check
averages are impacting total sales, but how those results correlate
with what's happening with their competitive peer group. As they
keep a close eye on commodity expectations, this new tool will be
able to help them in strategic planning, menu pricing, and
marketing initiatives."
This latest innovation to BBI Sales Intelligence™ tool , coupled
with the power of the broad consumer and enterprise research of
its' partners, Consumer Edge Insights and Guest Metrics, allows BBI
to provide its consortium of leading chain restaurants an
unparalleled suite of relevant and timely business
intelligence.